About 123 Auto Guides

Automotive knowledge should be available to everyone, not just professional mechanics.

123 Auto Guides publishes practical guides that help everyday drivers understand problems, avoid costly repairs, and care for their cars with confidence.

Too many people spend thousands on avoidable repairs because they lack clear, trustworthy, practical information. 123 Auto Guides exists to change that, making every car owner more knowledgeable, more confident, and financially smarter through education.

Amara Musa, lettkjøretøymekaniker, teknisk leder og PKK-kontrollør, i verkstedet

The person behind the guides

Amara Musa

Every guide is technically reviewed by Amara Musa.

  • Light-vehicle technician, educated in Norway
  • Technical manager and periodic vehicle inspection controller
  • Over 20 years of hands-on workshop experience
  • Experience running a workshop
  • EV training
  • Basic and advanced diagnostics training

  • Our Purpose

    We believe automotive knowledge should be available to everyone. Our goal is to make every car owner more knowledgeable, more confident, and financially smarter through education.

  • Our Vision

    To become the world's most trusted automotive education brand by providing simple, accurate, practical knowledge that helps people save money, improve vehicle safety, and enjoy stress-free vehicle ownership.

  • Our Mission

    To simplify automotive knowledge and transform it into practical learning experiences, helping people save money, understand their vehicles, and make confident, informed decisions.

Our Core Values

  • Education Before Sales

    We educate first and sell second. Trust is earned through genuine value.

  • Simplicity Wins

    Complex automotive topics should always be explained in a way anyone can understand.

  • Honesty Builds Trust

    We never exaggerate or mislead. We explain both the advantages and limitations of any recommendation.

  • Practical Value

    Every lesson should help you take action immediately. Knowledge should be useful, not just interesting.

  • Continuous Improvement

    The automotive industry evolves constantly, and so do our products, courses, and resources.

  • Customer Success

    Our success is measured by yours. When you save money and gain confidence, 123 Auto Guides succeeds.
20+
Years of automotive experience
100%
Practical, jargon-free guides
10+
Digital guides & resources
24/7
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